Figma Make: prototipos rápidos e ideas exploratorias antes de pasar a código.
ChatGPT: investigación rápida, brainstorming, y validar ideas sueltas.
Claude: mi copiloto principal de código, desde aprender fundamentos hasta construir productos reales.
Replit: pruebas rápidas de lógica o snippets sin montar un proyecto entero.
Cursor: editor de código con IA integrada para iterar más rápido sobre proyectos ya estructurados.
End-to-end Product Designer from Branding to Landing Pages to B2B SaaS
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End-to-end Product Design
PRophet is a generative and predictive AI SaaS platform built for PR and communications professionals. It uses AI to help PR teams generate, analyze, and test content that predicts media interest and sentiment before anything goes live. The platform has three modules: Earn (earned media), Influence (influencer marketing), and Monitor (news monitoring).
Mobile ticketing and traveling app
Buquebus is an Uruguayan and Argentinian ferry enterprise. They needed a strategy to re-open after the covid quarantines ahd threatened to end their business. They also needed to improve their website's user experience and weren't open to the idea of having an app at the beginning. We were facing many obstacles because the heads of the company were mostly digital detractors.
End-to-end Product Design
CUE is one of the many products within the Stagwell Marketing portfolio. It's an intuitive, custom-curated, consumers insights platform that leverages diverse data to help marketers gain a deep, real-time understanding of their audience. The initial challenge was to adapt and evolve the existing SMC design system to develop a tailored design system for CUE. At the time, design tokens were still in their early stages, and CUE’s brand palette was extremely limited, consisting solely of a single shade of purple alongside a grayscale range.
Before even sketching there are things one must do to ensure quality, coherence, and to produce documentation that can be easily processed by an AI.
I gather and structure everything that already exists, context, constraints and assumptions.
I work with stakeholders to define real goals, not just a list of requests.
AI is only as useful as the context you provide. The previous steps were about structuring information in order to help AI and my own brain to process everything better.
You'll usually find me reading, drawing, exploring new technology, or travelling. I strongly believe in cooperation over competition, not only because the two are more connected than opposed, but because the best ideas are rarely created in isolation. I'll always prefer working with people who value curiosity, openness, and building things together over ego or individual recognition. Great design is human design.
The best experiences are the ones that understand people, emotions, and connection. As humans, we do our best work when we work together, growing not only through individual thinking, but through community, collaboration, and shared perspectives.
Perú: +51 995520313
Email: pcograf@gmail.com
I'm motivated by solving real problems for real people, and by the process of turning complexity into something clear and usable.
Probably PRophet AI, because it required translating a very early-stage AI product into a coherent design system almost from scratch, with limited brand guidelines to start with.
Direct and structured. I like to align on goals early, document decisions clearly, and keep stakeholders updated without unnecessary back and forth.
As a collaborative partner, not just an executor. I bring design rationale to the table early, and stay close to engineering during implementation to catch issues before they become costly.
Figma, Figma Make, Adobe Creative Suite, Notion, and increasingly, AI-assisted coding tools like Claude and Cursor for building and shipping faster.